As the final PR course at Auburn University, this course gives students real experience working on a campaign for a client
Case Studies and Ethics in Public Relations
Designed to provide an understanding of both effective and ineffective methods of studying PR through actual cases.
PR Messages in Style and Design
Designed to help students become aware of software applications and implementations of online public relations activities that students will use in professional life. This course incorporates traditional PR practices into technology emerging digital media and social networks.
Survey and Research Methods
Provides students with critical framework for evaluating survey research and first-hand experiences in the survey process.
Writing for Public Relations
Intensive writing course designed to prepare PR students to communicate messages to key audiences using different communication vehicles.